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books & toys
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dresses
T-shirts & tops
jacket, vests & knitwears
skirts & leggings
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boys
T-shirts & tops
jackets, vests & knitwears
pants & shorts
hats & caps
accessories
suits
all boys
by age
baby (0 - 12 months)
clothing
toddler (1 - 3 years old)
clothing
toys
preschooler (3 - 5 years old)
clothing
books & toys
grade-schooler (5 years old and above)
clothing
books & toys
trending
party wear
lulu's fun toys
be inspired
explore helloflox world
ollie
ollie's play space
activities with ollie
ollie's favourites
charlotte
charlotte's lush rainbow
activities with charlotte
charlotte's favourites
lulu
lulu's book of surprises
activities with lulu
lulu's favourites
kitty
kitty's magical trunk
activities with kitty
kitty's style diary
kitty's favourites
max
max's artsy mansion
activities with max
max's favourites
activities
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morning kit - cloudy blue boys underwear with cloud print
morning kit - cloudy blue boys underwear with cloud print
225,000
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, morning kit - cloudy blue boys underwear with cloud print
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peachy peach party favour
peachy peach party favour
70,000
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, peachy peach party favour
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buttery yellow party favour
buttery yellow party favour
70,000
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, buttery yellow party favour
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minty green party favour
minty green party favour
70,000
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, minty green party favour
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purple floss party favour
purple floss party favour
70,000
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, purple floss party favour
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pink lovers party favour
pink lovers party favour
70,000
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, pink lovers party favour
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classy royal blue tweed cheongsam
classy royal blue tweed cheongsam
550,000
Variant
1 - 2 / tweed / royal blue
2 - 3 Oops I'm sold out! / tweed / royal blue
3 - 4 Oops I'm sold out! / tweed / royal blue
4 - 5 Oops I'm sold out! / tweed / royal blue
5 - 6 Oops I'm sold out! / tweed / royal blue
6 - 7 Oops I'm sold out! / tweed / royal blue
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, classy royal blue tweed cheongsam
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sparkly peach bloom puff dress
sparkly peach bloom puff dress
575,000
Variant
1 - 2 Oops I’m sold out! / tulle / peach bloom
2 - 3 Oops I’m sold out! / tulle / peach bloom
3 - 4 Oops I’m sold out! / tulle / peach bloom
4 - 5 Oops I’m sold out! / tulle / peach bloom
5 - 6 Oops I’m sold out! / tulle / peach bloom
6 - 7 Oops I’m sold out! / tulle / peach bloom
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, sparkly peach bloom puff dress
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helloflox christmas holiday house
helloflox christmas holiday house
295,000
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, helloflox christmas holiday house
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take me somewhere cold scarf
take me somewhere cold scarf
325,000
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, take me somewhere cold scarf
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chromatic gold rabbit ear and capelet
chromatic gold rabbit ear and capelet
495,000
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, chromatic gold rabbit ear and capelet
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magical sapphire blue velvet wizard cape
magical sapphire blue velvet wizard cape
495,000
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M
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S
M
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, magical sapphire blue velvet wizard cape
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extra ordinary satin dracula cape
extra ordinary satin dracula cape
495,000
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, extra ordinary satin dracula cape
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platinum grey suspender
platinum grey suspender
90,000
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, platinum grey suspender
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irish cream blazer with off white button
irish cream blazer with off white button
495,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 Oops I'm sold out! / Cotton
3-4 Oops I'm sold out! / Cotton
4-5 Oops I'm sold out! / Cotton
5-6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
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, irish cream blazer with off white button
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cafe au lait blazer with cream button
cafe au lait blazer with cream button
495,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 / Cotton
3-4 Oops I'm sold out! / Cotton
4-5 Oops I'm sold out! / Cotton
5-6 Oops I'm sold out! / Cotton
6-7 Oops I'm sold out! / Cotton
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, cafe au lait blazer with cream button
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geometrical pattern short sleeves shirt
geometrical pattern short sleeves shirt
375,000
Variant
1-2 / Cotton
2-3 / Cotton
3-4 / Cotton
4-5 / Cotton
5-6 / Cotton
6 - 7 / Cotton
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, geometrical pattern short sleeves shirt
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dark khakis chinos with stretchable waist
dark khakis chinos with stretchable waist
375,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 Oops I'm sold out! / Cotton
3-4 Oops I'm sold out! / Cotton
4-5 / Cotton
5-6 / Cotton
6 - 7 / Cotton
7 - 8 / Cotton
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, dark khakis chinos with stretchable waist
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peanut brown chinos with stretchable waist
peanut brown chinos with stretchable waist
375,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 / Cotton
3-4 / Cotton
4-5 Oops I'm sold out! / Cotton
5-6 / Cotton
6 - 7 / Cotton
Regular price
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, peanut brown chinos with stretchable waist
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sapphire blue chinos with stretchable waist
sapphire blue chinos with stretchable waist
375,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 / Cotton
3-4 / Cotton
4-5 / Cotton
5-6 / Cotton
6 - 7 / Cotton
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, sapphire blue chinos with stretchable waist
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morning kit - cloudy blue boys underwear with cloud print
