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books & toys
girls
boys
outfit
girls
dresses
T-shirts & tops
jacket, vests & knitwears
skirts & leggings
pants & shorts
hats & caps
accessories
all girls
boys
T-shirts & tops
jackets, vests & knitwears
pants & shorts
hats & caps
accessories
suits
all boys
by age
baby (0 - 12 months)
clothing
toddler (1 - 3 years old)
clothing
toys
preschooler (3 - 5 years old)
clothing
books & toys
grade-schooler (5 years old and above)
clothing
books & toys
trending
party wear
lulu's fun toys
be inspired
explore helloflox world
ollie
ollie's play space
activities with ollie
ollie's favourites
charlotte
charlotte's lush rainbow
activities with charlotte
charlotte's favourites
lulu
lulu's book of surprises
activities with lulu
lulu's favourites
kitty
kitty's magical trunk
activities with kitty
kitty's style diary
kitty's favourites
max
max's artsy mansion
activities with max
max's favourites
activities
helloflox australia
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baggy chocolate fudge checked long sleeve top
baggy chocolate fudge checked long sleeve top
345,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, baggy chocolate fudge checked long sleeve top
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pearl white puff sleeve shirt
pearl white puff sleeve shirt
295,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 / Cotton
5 - 6 / Cotton
6 - 7 / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, pearl white puff sleeve shirt
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petite cherry pattern sleeveless top
petite cherry pattern sleeveless top
295,000
Variant
6 - 12 months / Cotton
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, petite cherry pattern sleeveless top
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milk white t-shirt with ice cream print
milk white t-shirt with ice cream print
265,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, milk white t-shirt with ice cream print
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per
white long sleeve top with puritan collar
white long sleeve top with puritan collar
345,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, white long sleeve top with puritan collar
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per
fruit punch colour checked sleeveless top with ruffles
fruit punch colour checked sleeveless top with ruffles
375,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 / Cotton
Regular price
Add to Cart
, fruit punch colour checked sleeveless top with ruffles
Unit price
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per
chocolate milk top with white frilled collar
chocolate milk top with white frilled collar
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, chocolate milk top with white frilled collar
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/
per
taupe short sleeves shirt
taupe short sleeves shirt
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I’m sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, taupe short sleeves shirt
Unit price
/
per
half coloured collarless shirt
half coloured collarless shirt
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, half coloured collarless shirt
Unit price
/
per
pearl white v-neck t-shirt
pearl white v-neck t-shirt
265,000
Variant
6 months - 12 months / Cotton
1 - 2 / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, pearl white v-neck t-shirt
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per
funky chocolate fudge checked pants
funky chocolate fudge checked pants
375,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
Regular price
Sold Out
, funky chocolate fudge checked pants
Unit price
/
per
light mustard triangle vest
light mustard triangle vest
325,000
Variant
1 - 2 / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, light mustard triangle vest
Unit price
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per
light grey cardigan with elbow patch accent
light grey cardigan with elbow patch accent
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Sold Out
, light grey cardigan with elbow patch accent
Unit price
/
per
milk white skinny pants
milk white skinny pants
375,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, milk white skinny pants
Unit price
/
per
dark oatmeal checked beret
dark oatmeal checked beret
205,000
Variant
Default Title
Regular price
Sold Out
, dark oatmeal checked beret
Unit price
/
per
mint green long pants with drawstring
mint green long pants with drawstring
375,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, mint green long pants with drawstring
Unit price
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light weight khakis jacket with pockets
light weight khakis jacket with pockets
425,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, light weight khakis jacket with pockets
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per
army green gingham flat cap
army green gingham flat cap
205,000
Variant
Default Title
Regular price
Sold Out
, army green gingham flat cap
Unit price
/
per
forest green pants with baggy cutting
forest green pants with baggy cutting
375,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, forest green pants with baggy cutting
Unit price
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per
white cardigan with yellow and blue stripe
white cardigan with yellow and blue stripe
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, white cardigan with yellow and blue stripe
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fruit punch colour checked sleeveless top with ruffles
