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books & toys
girls
boys
outfit
girls
dresses
T-shirts & tops
jacket, vests & knitwears
skirts & leggings
pants & shorts
hats & caps
accessories
all girls
boys
T-shirts & tops
jackets, vests & knitwears
pants & shorts
hats & caps
accessories
suits
all boys
by age
baby (0 - 12 months)
clothing
toddler (1 - 3 years old)
clothing
toys
preschooler (3 - 5 years old)
clothing
books & toys
grade-schooler (5 years old and above)
clothing
books & toys
trending
party wear
lulu's fun toys
be inspired
explore helloflox world
ollie
ollie's play space
activities with ollie
ollie's favourites
charlotte
charlotte's lush rainbow
activities with charlotte
charlotte's favourites
lulu
lulu's book of surprises
activities with lulu
lulu's favourites
kitty
kitty's magical trunk
activities with kitty
kitty's style diary
kitty's favourites
max
max's artsy mansion
activities with max
max's favourites
activities
helloflox australia
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fresh and wild green blazer with white button
fresh and wild green blazer with white button
495,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
Regular price
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, fresh and wild green blazer with white button
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seashell white shirt with sports gear print
seashell white shirt with sports gear print
325,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, seashell white shirt with sports gear print
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cloud white shorts with triangle prints
cloud white shorts with triangle prints
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, cloud white shorts with triangle prints
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cobalt blue long pants
cobalt blue long pants
375,000
Variant
1 - 2 / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Sold Out
, cobalt blue long pants
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per
opaque black skinny long pants
opaque black skinny long pants
375,000
Variant
1 - 2 / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
Regular price
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, opaque black skinny long pants
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per
terracotta long pants with drawstring
terracotta long pants with drawstring
375,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 / Cotton
4 - 5 / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, terracotta long pants with drawstring
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per
monochrome checked pants
monochrome checked pants
325,000
Variant
6 month - 12 month / Cotton
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
Regular price
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, monochrome checked pants
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monochrome stripes circus bear t-shirt
monochrome stripes circus bear t-shirt
325,000
Variant
6 month - 12 month / Cotton
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, monochrome stripes circus bear t-shirt
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per
milk white shirt with petite triangle print
milk white shirt with petite triangle print
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, milk white shirt with petite triangle print
Unit price
/
per
stripy caramel long sleeve T-shirt
stripy caramel long sleeve T-shirt
345,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 / Cotton
4 - 5 / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, stripy caramel long sleeve T-shirt
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per
navy blue shirt with bears and stars print
navy blue shirt with bears and stars print
375,000
Variant
1 - 2 / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
6 - 12 / Cotton
Regular price
Add to Cart
, navy blue shirt with bears and stars print
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per
navy blue collared shirt with white bow tie
navy blue collared shirt with white bow tie
325,000
Variant
6 month - 12 month / Cotton
1 - 2 Oops I'm sold out! / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, navy blue collared shirt with white bow tie
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per
burnt caramel sweatshirt
burnt caramel sweatshirt
345,000
Variant
1 - 2 / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, burnt caramel sweatshirt
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per
colourful paint splash print white t-shirt
colourful paint splash print white t-shirt
265,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Sold Out
, colourful paint splash print white t-shirt
Unit price
/
per
jumbo zebra print white t-shirt
jumbo zebra print white t-shirt
265,000
Variant
6 month - 12 month / Cotton
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, jumbo zebra print white t-shirt
Unit price
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per
half coloured collarless shirt
half coloured collarless shirt
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, half coloured collarless shirt
Unit price
/
per
taupe short sleeves shirt
taupe short sleeves shirt
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I’m sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, taupe short sleeves shirt
Unit price
/
per
milk white skinny pants
milk white skinny pants
375,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, milk white skinny pants
Unit price
/
per
dark oatmeal checked beret
dark oatmeal checked beret
205,000
Variant
Default Title
Regular price
Sold Out
, dark oatmeal checked beret
Unit price
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per
mint green long pants with drawstring
mint green long pants with drawstring
375,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, mint green long pants with drawstring
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