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books & toys
girls
boys
outfit
girls
dresses
T-shirts & tops
jacket, vests & knitwears
skirts & leggings
pants & shorts
hats & caps
accessories
all girls
boys
T-shirts & tops
jackets, vests & knitwears
pants & shorts
hats & caps
accessories
suits
all boys
by age
baby (0 - 12 months)
clothing
toddler (1 - 3 years old)
clothing
toys
preschooler (3 - 5 years old)
clothing
books & toys
grade-schooler (5 years old and above)
clothing
books & toys
trending
party wear
lulu's fun toys
be inspired
explore helloflox world
ollie
ollie's play space
activities with ollie
ollie's favourites
charlotte
charlotte's lush rainbow
activities with charlotte
charlotte's favourites
lulu
lulu's book of surprises
activities with lulu
lulu's favourites
kitty
kitty's magical trunk
activities with kitty
kitty's style diary
kitty's favourites
max
max's artsy mansion
activities with max
max's favourites
activities
helloflox australia
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the perfect gold tutu skirt
the perfect gold tutu skirt
375,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 / Cotton
5 - 6 Oops I'm sold out! / Cotton
Regular price
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, the perfect gold tutu skirt
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per
stripes daffodil yellow overall skirt
stripes daffodil yellow overall skirt
375,000
Variant
1 - 2 / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, stripes daffodil yellow overall skirt
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per
terracotta long pants with drawstring
terracotta long pants with drawstring
375,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 / Cotton
4 - 5 / Cotton
5 - 6 / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, terracotta long pants with drawstring
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per
stripy caramel long sleeve T-shirt
stripy caramel long sleeve T-shirt
345,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 / Cotton
4 - 5 / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, stripy caramel long sleeve T-shirt
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per
white long sleeve shirt with black bow
white long sleeve shirt with black bow
345,000
Variant
1 - 2 / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
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, white long sleeve shirt with black bow
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per
white long sleeve top with puritan collar
white long sleeve top with puritan collar
345,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Add to Cart
, white long sleeve top with puritan collar
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per
taupe short sleeves shirt
taupe short sleeves shirt
325,000
Variant
1 - 2 Oops I'm sold out! / Cotton
2 - 3 Oops I'm sold out! / Cotton
3 - 4 Oops I'm sold out! / Cotton
4 - 5 Oops I'm sold out! / Cotton
5 - 6 Oops I'm sold out! / Cotton
6 - 7 Oops I’m sold out! / Cotton
7 - 8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, taupe short sleeves shirt
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per
swirl gray wool look beret
swirl gray wool look beret
230,000
Variant
Default Title
Regular price
Sold Out
, swirl gray wool look beret
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per
triangle pattern light khakis shorts
triangle pattern light khakis shorts
325,000
Variant
1-2 Oops I'm sold out! / cotton
2-3 Oops I'm sold out! / cotton
3-4 Oops I'm sold out! / cotton
4-5 Oops I'm sold out! / cotton
5-6 Oops I'm sold out! / cotton
6-7 Oops I'm sold out! / cotton
7-8 / cotton
Regular price
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, triangle pattern light khakis shorts
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white long sleeve top with mini red heart pompoms
white long sleeve top with mini red heart pompoms
345,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 Oops I’m sold out! / Cotton
3-4 Oops I'm sold out! / Cotton
4-5 Oops I'm sold out! / Cotton
5-6 Oops I'm sold out! / Cotton
6-7 Oops I'm sold out! / Cotton
7-8 Oops I'm sold out! / Cotton
Regular price
Sold Out
, white long sleeve top with mini red heart pompoms
Unit price
/
per
pastel colour silicone tea set
pastel colour silicone tea set
559,900
Variant
Default Title
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, pastel colour silicone tea set
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per
pastel colour sidewalk chalk
pastel colour sidewalk chalk
199,900
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Default Title
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, pastel colour sidewalk chalk
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platinum gray blazer with gray button
platinum gray blazer with gray button
495,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 / Cotton
3-4 Oops I'm sold out! / Cotton
4-5 / Cotton
5-6 Oops I'm sold out! / Cotton
6-7 Oops I'm sold out! / Cotton
Regular price
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, platinum gray blazer with gray button
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play doctor
play doctor
0
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, play doctor
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pitch black cap with adjustable strap
pitch black cap with adjustable strap
225,000
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Default Title
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, pitch black cap with adjustable strap
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pearl white cap with adjustable strap
pearl white cap with adjustable strap
225,000
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, pearl white cap with adjustable strap
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per
red cherry and blue marine suspender
red cherry and blue marine suspender
90,000
Variant
Default Title
Regular price
Sold Out
, red cherry and blue marine suspender
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per
peppermint candy colour suspender
peppermint candy colour suspender
90,000
Variant
Default Title
Regular price
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, peppermint candy colour suspender
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per
space blue corduroy overall
space blue corduroy overall
395,000
Variant
1-2 Oops I'm sold out! / Cotton
2-3 Oops I'm sold out! / Cotton
3-4 / Cotton
4-5 / Cotton
5-6 Oops I'm sold out! / Cotton
6-7 / Cotton
Regular price
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, space blue corduroy overall
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opaque black skinny pants
opaque black skinny pants
375,000
Variant
1-2 / Cotton
2-3 / Cotton
3-4 / Cotton
4-5 Oops I'm sold out! / Cotton
5-6 Oops I'm sold out! / Cotton
6 - 7 Oops I'm sold out! / Cotton
Regular price
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, opaque black skinny pants
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white long sleeve top with mini red heart pompoms
