our story

h e l l o f l o x  world is a beautiful mess, get your giggle on, let’s play and celebrate life! 

after all, it’s the little memories that will last a lifetime…

a simple and honest philosophy to play, adventure, be curious -  we believe in letting kids be kids, h e l l o f l o x  is a modern kids lifestyle label. we curate only the most exciting items and create limited-edition collections for your little ones. we focus on making it easy for parents to buy better products for their children, both in terms of design, ethics and social.